Guide
AI search reporting for PR agencies
AI search reporting for PR agencies is coverage reporting for assistants. Clients already ask whether ChatGPT names them. The deliverable is a dated brief: mentioned or not, who was named instead, one next action — white-label, no client login. That is the same job as a monthly coverage memo, with a different source.
Northline Agency
Weekly citation brief
Northstar · Week of 8 Sep 2026
12/20
Named in 12 of 20 buyer questions this week.
Recommended in 7 of 20.
best project management software for agencies 2026
Named · Northstar
Asana alternatives for agencies 2026
Missing · ClickUp
Northstar vs ClickUp for client work
Named · Northstar
Monday.com vs Northstar which is better for client retainers
Missing · Monday.com
Next: Write a comparison page for Asana vs Northstar
Prepared by Northline Agency · 12 Sep 2026
Why PR teams inherited this
Earned media used to mean journalists. Buyers now also ask assistants. A rival named on “best crisis firm for hospitals” is a mention you will not catch in a clip farm. How AI mentions affect brand visibility defines the unit. This page is the retainer workflow.
What to report
Do not dump raw model text into the client PDF. They will argue with a paragraph. They will accept a table. For PR agencies is the product page.
- Named in X of N unbranded buyer questions
- Recommended in Y of N
- Who won each miss (competitor, not “the algorithm”)
- Cited URLs when the model used a source
- Five actions: outreach, listings, comparison pages, spokesperson notes
Sample workflow
- Add the client brand.
- Add three competitors they already pitch against.
- Define 15–30 unbranded buyer questions (category, comparison, job, switch).
- Monitor ChatGPT, Gemini, Perplexity, Grok, and AI Overviews on the paid cadence.
- Receive the weekly (or monthly on Free) report.
- Share the white-label PDF or private link. Clients do not need seats.
- Plan outreach or content from the five actions. Recheck next period.
PR use cases
| Use case | What the brief proves |
|---|---|
| Retainer proof | You checked AI mentions this period |
| Competitive | Who assistants name on category questions |
| Launch | Whether the new narrative appears off-branded prompts |
| Executive comms | A number and a rival, not a model lecture |
What not to promise
Pro is $99/mo for 3 brands checked weekly; client-ready white-label PDFs are the Agency add-on ($49/mo). Brand kit (logo, color, prepared-by) is the white-label layer.
- Traffic from ChatGPT
- Daily mention screenshots
- That every assistant will name the client after one pitch
- A case study you do not have — do not invent performance numbers
FAQ
Is this media monitoring?
No. It is buyer-question sampling on four assistants, packaged as a letter. Keep Meltwater for clips.
Do journalists still matter?
Yes. Cited URLs in answers are often the same publishers you already pitch. The brief tells you which questions still name a rival.
Can we put this in the monthly PR report?
Yes. One section. Do not merge mention counts with circulation or AVE.
Where is a sample?
The anonymized weekly report.
Run one PR client through a free check. If the first page is not forwardable, fix the brief before you add the rest of the book.
Free to start · Starter $39/mo · weekly checks · Agency add-on $49/mo
Start a 14-day trial. One client, one brief.