Same object agencies send. Annotated so you know what each block is for, not a dashboard tour.
Report overview
This sample is the weekly report for one brand. Here Northline Agency prepared it for its client Northstar with the Agency add-on; on your own brand it comes to you. Weekly on paid plans, monthly on Free. Readers open the PDF or a private link without an account.
Buyer questions
The scored set is unbranded comparison, job, and switch questions a buyer would type. Branded “what is Northstar?” checks stay out of the named score. Each row records named or missing, who won, and one next action.
Visibility coverage
Paid weekly checks run on ChatGPT, Gemini, Perplexity, Grok, and Google AI Overviews. The cover still leads with named in X of N. Per-engine disagreement belongs in the table, not in a blended vanity score.
Winners
When Northstar is missing, the brief names who took the slot: ClickUp, Monday.com, Asana. That is the commercial line. “Invisible” without a rival is not a work order.
Gaps
A miss means: this question, this engine, this date, the model did not name the client. It is not a Search Console drop. Do not add these mentions to GSC totals.
Recommended actions
Five actions, ranked by commercial urgency, with an owner type (content, site, PR, listings, sales). Ship one in ten days. Recheck the same questions next period.
White-label delivery
Logo, accent, prepared-by footer, CiteBrief off the cover. Optional client CC and custom sender with the Agency add-on. See white-label AI visibility reports.