Guide
ChatGPT mention report for clients
A ChatGPT mention report for clients answers three questions: did ChatGPT name us on questions a buyer would ask, if not who did it name, and what do we do in the next ten days? If the report cannot be read in five minutes, it is a tracker export.
Northline Agency
Weekly citation brief
Northstar · Week of 8 Sep 2026
12/20
Named in 12 of 20 buyer questions this week.
Recommended in 7 of 20.
best project management software for agencies 2026
Named · Northstar
Asana alternatives for agencies 2026
Missing · ClickUp
Northstar vs ClickUp for client work
Named · Northstar
Monday.com vs Northstar which is better for client retainers
Missing · Monday.com
Next: Write a comparison page for Asana vs Northstar
Prepared by Northline Agency · 12 Sep 2026
Mentions that count
Count a mention when the model names the brand without being handed the brand in the prompt.
- “Best {category} for {buyer}” → client listed
- “Who should I hire to {job}” → client listed
- “{Competitor} alternative” → client listed
Do not count as the headline score:
Put branded checks in an appendix so the CMO can see them. Do not average them into “12/20.” The playbook is how to report ChatGPT visibility to clients.
- “What is {Client}?”
- “Does ChatGPT mention {Client}?”
- Logged-in or staff-only prompts
Mentions vs citations vs recommendations
A citation without a bold name still matters. A mention that says “avoid them” is not a win. Record sentiment in one word: positive, mixed, negative.
| Signal | Meaning |
|---|---|
| Mentioned | Name appears in the answer |
| Cited | A URL related to the brand is used as a source |
| Recommended | The model tells the buyer to use them |
The one-page mention table
Under the table: two sentences. “Named in 11 of 25 scored questions. {Rival} took the agency-shortlist prompt on three engines.” Then five actions. Then stop. Copy the rest of the letter from the AI search report template.
| Buyer question | ChatGPT | Gemini | Grok | AIO | Who won |
|---|---|---|---|---|---|
| Best project tool for agencies | Named | Missing | Missing | Named | Client |
| {Competitor} alternative | Missing | Named | Missing | Missing | Rival |
How clients misuse mention reports
Set the rule in the first send: this is a period brief, sampled on consumer-style answers, not a rank tracker.
- Adding mention counts to GSC impressions
- Treating one ChatGPT run as the week
- Demanding “we should be #1 on every prompt”
- Asking for daily screenshots
FAQ
How many mentions is good?
There is no industry index you should pretend exists. Compare to last period and to the named competitors on the same questions.
Should we screenshot ChatGPT?
One screenshot as proof is fine. A folder of screenshots is how this became a part-time job.
Is this the same as the how-to?
No. This page is the artifact. The how-to is the playbook for the call.
Build the mention table for one client this week. If you cannot fill “who won,” you do not have a report yet.
Free to start · Starter $39/mo · weekly checks · Agency add-on $49/mo
Start a 14-day trial. One client, one brief.