How-to
How to report ChatGPT visibility to clients
How to report ChatGPT visibility to clients: ask the questions a buyer would type, score only unbranded prompts, show who won, and send five actions. Account managers use this playbook when the client asks “are we in ChatGPT?” and you refuse to share your screen.
Northline Agency
Weekly citation brief
Northstar · Week of 8 Sep 2026
12/20
Named in 12 of 20 buyer questions this week.
Recommended in 7 of 20.
best project management software for agencies 2026
Named · Northstar
Asana alternatives for agencies 2026
Missing · ClickUp
Northstar vs ClickUp for client work
Named · Northstar
Monday.com vs Northstar which is better for client retainers
Missing · Monday.com
Next: Write a comparison page for Asana vs Northstar
Prepared by Northline Agency · 12 Sep 2026
Clients do not want a tutorial on language models. They want to know if a buyer who asks ChatGPT for a vendor will hear their name. Report it like this.
Step 1 — Pick questions a buyer would type
Write 15–25 prompts in the client’s category. Include competitors by name. Do not include the client name on the scored set.
- Best {category} for {buyer} in {market}
- {Competitor} vs {Competitor} for {job}
- Who should I hire to {job}
- I am unhappy with {Competitor}. What are my options?
Step 2 — Run the same questions on more than ChatGPT
Clients say “ChatGPT” and then paste the question into Gemini. Show ChatGPT, Gemini, Perplexity, Grok, and AI Overviews in one table so you are not surprised on the call.
| Engine | Why it is in the brief |
|---|---|
| ChatGPT | The name clients use |
| Gemini | They paste the same question here next |
| Grok | Another consumer surface; engines disagree |
| AI Overviews | Google is still in the room |
Step 3 — Score only unbranded prompts
Headline: Named in X of N. Recommended in Y of N. Branded “what is {Client}” goes in the appendix.
Step 4 — Name the winner
Every missed question needs a “who won.” That is the line that makes the report commercial. “Invisible” without a rival is a vibe.
Step 5 — Five actions, not a strategy novel
One comparison page. One source to earn. One listing fix. One sales note. One thing to stop doing (usually branded vanity prompts).
Step 6 — Say what this is not
Put this sentence in the footer of every send:
These figures are answers from AI assistants on {date} in {market}. They are not Google rankings and should not be added to Search Console totals.
Step 7 — Send a file, not a tour
PDF or a private link. No “let me share my screen.” If they want depth, the AM can walk the appendix. Use the AI search report template if you are building the letter by hand.
Cadence
- First month: one brief so they learn the object.
- After that: Friday or month-end with the rest of reporting.
- Do not promise daily ChatGPT screenshots.
What to say on the call (script)
We asked the questions your buyers ask. You were named in X of N on ChatGPT this period, Y across the other assistants. {Rival} is winning {question}. Next: {action} in ten days. We will show the same table next period.
Stop talking.
FAQ
They want traffic from ChatGPT.
Say you will report mentions and citations. Referral reporting is a separate analytics job.
They want to be in every answer.
Show engine disagreement. No one is in every answer.
They want it in the SEO deck.
Add one page. Do not merge the scores with rankings or Search Console.
How is this different from a mention table?
This is the playbook. The ChatGPT mention report for clients is the artifact. The AI visibility report for agencies is what to package on the retainer.
Use the template tonight, or generate the brief from a domain if you do not want to run the questions by hand.
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