AI visibility report for agencies

Most agencies already know the question is coming. The 2026 AgencyAnalytics benchmark put AI-driven search optimization as the top new client request (66% of agencies). Almost half still cannot track users who arrived through AI. The gap is not another dashboard. The gap is a report the client can read on Friday.

What belongs in an agency AI visibility report

Keep it to one sitting. If the CMO needs a login, you already lost.

1. Named in X of N scored buyer questions this period, split by engine (ChatGPT, Gemini, Perplexity, Grok, Google AI Overviews).
2. Recommended in Y of N — named is not the same as “use them.”
3. Who won each high-intent question when the client did not.
4. Citations — URLs the model used, even if the brand name was not bolded.
5. Five actions with an owner (content, site, PR, listings, sales).
6. Method line: engines, date, market, how many questions were branded vs unbranded.
7. GSC footnote: do not add these mentions to Search Console totals.

Score only unbranded comparison, job, and switch questions. “What is {Client}?” is a branded check. Put it in the appendix. A model repeating a name you typed is not evidence.

What does not belong

• A single “AI score” averaged across engines. Visibility is per-engine (the same brand can look fine on one assistant and missing on ChatGPT).
• Raw model dumps.
• The words GEO, AEO, LLM, embeddings, tokens — not in the client letter.
• Traffic you cannot prove.

How agencies use it on a retainer

Package it as a line on the existing SEO, content, or PR retainer — not a new product the client has to approve from zero. The short product page is AI-search reporting for agencies; this guide is what you actually send.

• Monthly: one brief per client, sent with the usual reporting pack.
• Weekly (any paid plan): PDF + private link, no client seat. Pro is $99/mo for 3 brands checked weekly; client-ready white-label PDFs are the Agency add-on ($49/mo).
• Pitch: run one prospect domain before the deck. The brief *is* the sample.

Time you are replacing: screenshots into Slides. That is the part-time job agency threads complain about. A report that still needs two hours of rewrite is not an AI visibility report. It is notes.

Template vs tracker vs this report

Use a tracker if you already live in Looker. Use a report if the AM has to send something this week. Start from the AI search report template or the how-to.